2015년 1월 7일 수요일

Top TV Tweets of 2014: Zombies or Soccer?

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NIELSEN NEWSWIRE
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Jan. 7, 2015
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Tops of 2014: Social TV
From a tornado of sharks to the U.S. Men's World Cup soccer squad trying to make a go of it, there's no shortage of social media fodder during programs—and even in the days after. So what made the list of most-Tweeted programs in 2014?
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  CONSUMER
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India's Top Trends of 2014
2014 saw an array of trends emerge across India. From the rise of the rural super consumer to surging smartphone penetration to a revival among FMCG companies, last year was memorable across the board. Here's a quick recap of the trends that made the biggest impact and will continue to affect the Indian consumer and economy in the coming year. Read more 
 
  MEDIA AND ENTERTAINMENT
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Chasing the Results of Christmas Past on the Airwaves
Americans are easing back into their typical radio listening trends as the New Year dawns, and radio programmers are getting a first glimpse into what effect their holiday music programming had. While we won't know the full impact until the rest of December data is available, the early results show just how influential the holidays are to the Adult Contemporary format. Read more
 
  MEDIA AND ENTERTAINMENT
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Tops of 2014: Entertainment
Much like we saw a year ago, the top DVDs/Blu-rays and books of 2014 were chock full of franchises. Audiences, especially teens, are fans of series in all formats. And across entertainment, kids' and young adults' series were the bestsellers last year. Read more
 
  GLOBAL
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Name Brand Products Reign Supreme in Developing Regions
Despite increasingly positive perceptions toward private label around the world, this segment's growth is still nascent in many developing countries. Name-brand loyalty remains especially strong in the Asia-Pacific and Middle East/North Africa regions. Read more
 
  MEDIA AND ENTERTAINMENT
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Australian Multi-Screen Report
Smartphones are the most common Internet-connected mobile devices in Australia, according to the most recent Multi-Screen Report for the market, but tablets are more likely to be shared by multiple consumers. How else are Aussies spending their media screen time? Read more
 
  CONSUMER
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U.K. Shoppers are Turning to Premium Private Label Brands
Shoppers are becoming increasingly positive about private label brands in the retail space, and the trend is fueling a rise in sales—particularly among premium offerings. Read more
 




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