Could Snapchat Be a March Madness Player This Year? - 02

Television Today February 17, 2015

Could Snapchat Be a March Madness Player This Year? Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops By Christopher Heine February 16, 2015, 10:18 PM EST March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6). The ... Read more »

Jon Cryer on the Incredibly Long Life and 'Absolutely Crazy' Finale of Two and a Half Men 12-year role has been '87% blessing, 13% curse' By Jason Lynch February 16, 2015, 12:00 AM EST

Why Leave It to Beaver Has Stations Seeing Green A new wave of channels is stealing a page from cable By Janet Stilson February 16, 2015, 10:29 PM EST

The Not-So-Funny State of TV Comedy These are grim times for the sitcom, but networks remain optimistic By Jason Lynch February 16, 2015, 12:00 AM EST

How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History 1one Production was there, evidently By Tim Nudd February 17, 2015, 11:56 AM EST Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of ... Read more »

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America Why you won’t find the Hot Tub Time Machine star on social media By Emma Bazilian February 16, 2015, 12:00 AM EST Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and a Half Men; opportunistic intern ... Read more »

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It 'There will never be another you' [Video] By John Tejada February 13, 2015, 11:44 AM EST As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. Read more »

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Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign Accommodations that shape your destiny By Tim Nudd February 13, 2015, 11:32 AM EST Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the perfect accommodations helps him not only ... Read more »

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns But it's still only 5% of marketers' spending

The Simpsons App Is Finally Using the Best Aspect Ratio Ever Don't pretend you don't care By Sam Thielman February 13, 2015, 2:43 PM EST Good news, nerds—and we mean really serious, committed, supreme-o nerds: The Simpsons is now available in its original 4:3 aspect ratio on FXX's Simpsons World streaming app. Revered Simpsons showrunner Al ... Read more »