Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

Advertising & Branding February 19, 2015

Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night Will women #SpeakBeautiful? By Tim Nudd February 19, 2015, 1:32 PM EST Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar during ... Read more »

Ad of the Day: Adobe Celebrates 25 Years of Photoshop With Colorful Oscars Spot Set to Aerosmith's 'Dream On' By Tim Nudd February 19, 2015, 12:01 AM EST Advertisement

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day By Christopher Heine February 19, 2015, 1:13 PM EST

Infographic: 13 Reasons Why Your Brain Craves Infographics Hint: It has to do with information mixed with graphics By Alfred Maskeroni February 19, 2015, 2:52 PM EST

24 Hours in Advertising: Thursday, Feb. 19, 2015 Porsche backs Derek Jeter, and Parks and Rec crafts some great fake ads By Katie Richards February 18, 2015, 10:27 PM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Is Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising? Festival responds to DDB Sydney's idea By David Gianatasio February 19, 2015, 11:56 AM EST A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that reverses the ... Read more »

A Horrifying, Hilarious Look at What Today's Top Creatives Will Look Like in 35 Years At least their ads will be preserved By Tim Nudd February 19, 2015, 11:20 AM EST Sure, renowned advertising creatives Gerry Graf, Tor Myhren, Rob Reilly, Tiffany Rolfe and Ted Royer are riding high these days. But things are about to come crashing down in a serious way. Read more »

Featured Jobs Senior Account Executive Acxiom New York, NY   Account Manager Digilant Boston, MA   Senior Account Manager ABI marketing public relations New York, NY   Deputy Director , Corp Communications American Psychiatric Association Arlington, VA   PR Account Supervisor King + Company New York, NY   See More Jobs »

Sperry Goes Back to Basics With a Campaign for Adventurous Millennials Retooling brand to complement intrepid founder By Kristina Monllos February 19, 2015, 7:00 AM EST Founded in 1935 by former Naval officer Paul Sperry, the Sperry brand, known for its Top-Sider boat shoe, has a storied history. And the 80-year-old company is harnessing that with the new campaign ... Read more »

Royal Caribbean Launches Global Creative Review Incumbent JWT will defend By Noreen O'Leary February 18, 2015, 6:19 PM EST Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Read more »

Sex Toy Company Makes a Movie, With a Special Trailer You Can't Watch Alone LELO's PlayTogether syncs smartphones By Tim Nudd February 18, 2015, 3:24 PM EST LELO, the luxury sex toy brand, is getting into the movie business. And fittingly, it's sexing up the marketing around it with a pretty creative interactive trailer. Read more »