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How Bissell got moms talking
By Ted Wright
February 19, 2015, 7:00 AM EST
Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. The key to word of mouth is having a great ...
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Porsche backs Derek Jeter, and Parks and Rec crafts some great fake ads
By Katie Richards
February 18, 2015, 10:27 PM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
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Set to Aerosmith's 'Dream On'
By Tim Nudd
February 19, 2015, 12:01 AM EST
When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image-editing software, as Adobe reminds us with a ...
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At least their ads will be preserved
By Tim Nudd
February 19, 2015, 11:20 AM EST
Sure, renowned advertising creatives Gerry Graf, Tor Myhren, Rob Reilly, Tiffany Rolfe and Ted Royer are riding high these days. But things are about to come crashing down in a serious way.
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'There will never be another you' [Video]
By John Tejada
February 13, 2015, 11:44 AM EST
As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding.
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1one Production was there, evidently
By Tim Nudd
February 17, 2015, 11:56 AM EST
Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of ...
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Less stigma for bands, more resonance for brands [Video]
By John Tejada
February 10, 2015, 1:27 PM EST
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, ...
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2015년 2월 19일 목요일
Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human
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