Brand Camp marketoon: "5 Stages of Data-Driven Marketing"

Presentation $35           5 stages of data-driven marketing The road of data-driven marketing is bumpy. For all the promise, there’s also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they started their careers. I’ve drawn a few cartoons on the tension between the Math Men and the Mad Men. Ultimately marketing will require both. But we’re in an... read the rest... subscribe to weekly cartoon (if someone forwarded this to you)

new data-driven cartoon series for datalogix Speaking of data-driven marketing, I wanted to share a fun collaboration with Datalogix. Datalogix collected perspectives on data-driven marketing from a wide range of marketing luminaries from Gary Vaynerchuk to Antonio Lucio, the CMO of Visa. We created a series of 12 cartoons illustrating each of the main takeaways from those interviews. Here’s one on Data-Driven Content, but you can find the rest here.

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