Eli Pariser: Beware online "filter bubbles"
09:04 minutes · TED2011
As web companies tailor their services -- like search and shopping results -- to our personal tastes, there's a dangerous unintended consequence: We can get trapped in a "filter bubble," where we don't see any information that doesn't fit our worldview. In this powerful, surprising talk, Eli Pariser shows how online filter bubbles could be bad for us -- and bad for democracy.
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