Private Label Prowess

NIELSEN NEWSWIRE Nov. 20, 2014 Around the Globe, Private Label's Appeal Goes Beyond Price Long gone are the days of no-frills packaging intended only for those on a tight budget—private labels, also known as store brands, are no longer viewed simply as low-cost alternatives to name brands. Today, perceptions about private label are overwhelmingly favorable—almost three-quarters of global respondents say private-label quality has improved over time. Read Full Article >       CONSUMER   Pass the Turkey and the Car Keys: Retailers Brace for Black Friday and Cyber Monday Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. Many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online. So just how do these two shopping "holidays" stack up in the battle of the sexes? Click here to read more      MEDIA AND ENTERTAINMENT   Attachment to Print—It's a Parenting Thing While technology continues to influence how we consume content, most parents in the U.S. still place a high level of importance on print when it comes to reading. In some cases, they're even bigger fans of print than their buying habits indicate. Click here to read more     BLOG   Uncommon Sense: Riding the Disruption Wave All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one "ride the disruption wave?" Mitch Barns explores three things he's found that can play a big role. Click here to read more     MOBILE   The Telecom Industry at its Best in MENA In the competitive telecom landscape, companies have several avenues they can explore to make compelling promises to customers. Often however, telecom brands look no further than providing good network coverage, dependable customer experience, and reliability. Click here to read more     GLOBAL   More Than 80% Are Planning To Save In Nigeria, Kenya and Ghana Optimism runs high in the sub-Saharan Africa countries of Nigeria and Kenya, as both countries' consumer confidence scores remained well above the baseline of 100 in the third quarter of 2014. Click here to read more     CONSUMER   Biting Into the Indian Snacking Market Convenience, fuelled by disposable incomes, fast-paced lifestyles and a cultural tradition of snacking between meals has seen explosive growth in the snack foods sector. From a modest INR 8000 crore in 2004, the market today stands at more than five times that number. See what consumers look for when choosing snack foods and what factors contribute to a successful product launch in this space. Click here to read more     CONSUMER   U.K. Consumer Confidence Hits its Highest Level in Seven Years Consumer confidence in the U.K. rallied three points in the third quarter of 2014, bringing the region to an index score of 93. The increase also represented the third consecutive quarterly rise in confidence and marked a new seven-year high.Click here to read more     WEBINARS AND EVENTS     UPCOMING WEBINAR | Making it in Myanmar: Millions. Modern. Mobile. Date: Thursday, Dec. 4, 2014 Time: 12:30 p.m. Myanmar / 1 p.m. Indonesia, Thailand, Vietnam / 2 p.m. Singapore, Malaysia, Philippines / 3 p.m. Korea, Japan / 5 p.m. Australia Cost: Complimentary Duration: One hour Speakers: Thurein Nyein, General Manager, Nielsen MMRD Sagar Phadke, Executive Director, Smartphone Analytics Solutions, Nielsen Southeast Asia, North Asia & Pacific Myanmar is primed for business expansion with a population of 51.4 million first-time consumers and, according to the IMF, forecast GDP growth of 8.5% this year - one of the fastest growth rates in the world. Amid these opportunities, how can global giants and regional brands win the hearts, minds and wallets of Myanmar consumers? Register here