2014년 12월 7일 일요일

Taylor Swift + Spotify = ?

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NIELSEN NEWSWIRE
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Nov. 12, 2014
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To Stream, or Not to Stream...
Not only did Taylor Swift sell more than 1.28 million copies of her album "1989" in its debut week, but her entire catalog, save one song, was removed from the streaming service Spotify. This raises the question: What do music consumers do when they can't find their favorite artists' music on an on-demand streaming platform?
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Roger That: Reaching Today's Military Consumers
Members of the U.S. military and their families represent a specific portion of the population—one that's also very engaged as a consumer demographic. And savvy marketers know that reaching and engaging them requires differentiated strategies and messages that are as unique as the consumers themselves. Click here to read more 
 
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Nielsen TV: What Will the Holidays Bring for Retailers this Year?
It seems like it's almost never too early to start thinking about the holidays and the wave of shopping that comes with them. This year, retailers have a little more to be thankful for, as the spending forecast looks positive. Click here to watch
 
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Serving Up Opportunity: the Best Spots for Restaurant Growth in 2014
Dining out is part of the American communal experience. However, when it comes to restaurant patronage and growth, not all parts of the country are created equal. The 2014 Restaurant Growth Index shows that growth in the industry is primarily driven by two factors: tourism and consumer desire for gathering places. Click here to read more
 
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An Apple a Day Keeps Chocolate at Bay
Eating between meals is almost unanimously widespread. The Nielsen Global Snacking Survey has revealed that 96% of Australians say they regularly consume snack foods. And while Aussies' healthy habits do prevail overall—it's only by a slim margin. The concerning number of Australians who regularly skip meals in favour of snacks presents an opportunity for manufacturers to step in and offer busy consumers nutritious and portable meal alternatives. Click here to read more
 
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Fresh Pastures: Unlocking Opportunities in Rural New Zealand
With an improved business outlook, farmers are ready to spend—be that shelling out on infrastructure or perhaps upgrading to that latest tractor. By understanding their unique lifestyle, retailers and manufacturers can better reach this segment of the population and serve their specific needs. Click here to read more
 
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Southeast Asian Consumer Confidence Levels Continue to Strengthen in Q3 2014
Southeast Asian consumer confidence gained further momentum in Q3 2014, and three Southeast Asia markets—Indonesia, the Philippines and Thailand—rank in the top five most optimistic countries globally. Click here to read more

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