Native Advertising Grows Despite Budget and Transparency Concerns

Advertising & Branding February 17, 2015

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns But it's still only 5% of marketers' spending February 16, 2015, 10:17 PM EST In spite of concerns about transparency, sponsored content has continued to grow in popularity: In 2015, almost two-thirds of marketers surveyed by the Association of National Advertisers said they will increase ... Read more »

How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History 1one Production was there, evidently By Tim Nudd February 17, 2015, 11:56 AM EST

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver Prestin Persson is hardly just a pretty face By David Gianatasio February 17, 2015, 11:26 AM EST

Ad Campaign Hilariously Wants to 'Save the Bros' From the Junk in Protein Shakes Pushes Organic Valley's Organic Fuel instead By Gabriel Beltrone February 17, 2015, 9:13 AM EST

Could Snapchat Be a March Madness Player This Year? Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops By Christopher Heine February 16, 2015, 10:18 PM EST March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6). The ... Read more »

The Tall, Cold Tale of the Big Gulp Thanks to 7-Eleven, large will never be the same By Robert Klara February 16, 2015, 10:31 PM EST The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In fact, 7-Eleven dispenses 38 million gallons of soda per annum. ... Read more »

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz These kooky owls are enough By Lauren Johnson February 17, 2015, 2:51 PM EST It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ top ... Read more »

Featured Jobs Sales Coordinator Quarto Publishing Group USA New York, NY   Editorial Assistant, POPSUGAR Living POPSUGAR San Francisco, CA   Awards Project Manager National B-2-B Publication Kew Gardens Hills, NY   Director, Publisher Business Development IDG TechNetwork New York, NY   Marketing Administrative Assistant Guilford Publications New York, NY   See More Jobs »

Inside TBWA New York's Reinvention After exec changes and account losses, shop aims to become network flagship By Noreen O'Leary February 16, 2015, 10:26 PM EST Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.  Read more »

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. Read more »

Can Kraft Macaroni & Cheese Market Itself As Healthful? New ads play up the protein in classic comfort food By Andrew McMains February 17, 2015, 9:00 AM EST Can Kraft Macaroni & Cheese credibly market itself as healthful? Read more »