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The hardest-working man in the sector will remain CEO
By Michael Bürgi
February 19, 2015, 8:30 AM EST
If you're in the mobile business, you know who Paran Johar is. For the past six years, he's been hosting and assembling Mobile Media Summits across the country, and more recently in Europe, through his ...
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Porsche backs Derek Jeter, and Parks and Rec crafts some great fake ads
By Katie Richards
February 18, 2015, 10:27 PM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
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Social network's targeting threatens retail search dominance
By Garett Sloane
February 18, 2015, 7:01 AM EST
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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Hootsuite's HR guru says it's time to rewrite corporate policies
By Garett Sloane
February 18, 2015, 7:00 AM EST
While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies think of social media as a problem instead of ...
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Making awards season more social
By Michelle Castillo
February 18, 2015, 12:21 PM EST
Besides the Academy Awards, probably the most notable Oscars event is the Vanity Fair after-party. And now the magazine is becoming known for a before-party of sorts—a week-long series of events for ...
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Merchants like Target can upload catalogs and then zero in on consumers
By Garett Sloane
February 17, 2015, 1:25 PM EST
Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart from rivals like Google because it ...
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The social media site's plan to get more people on board
By Garett Sloane
February 16, 2015, 10:24 PM EST
It's no secret that Twitter is experiencing growing pains. Last quarter, the messaging service added only 4 million new users, giving it 288 million monthly active users—versus Facebook's 1.4 billion ...
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2015년 2월 19일 목요일
Paran Johar Sells His Mobile Media Summits Series to French Events Company
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