|  | AR Helps Cape Town Sea Wall Come Alive
DEVELOPER NEWSLETTER – FEBRUARY 2015 |
Hi
Here's your February Developer newsletter! 2015 is shaping up to be a great year for Augmented Reality. This month we've got stories about interactive photographs, AR-enhanced calendars, greeting cards that come to life and more. Enjoy! |

The Sea-Change Exhibition in Cape Town, South Africa, is a multimedia project that tells the story of the birth of humanity and the ancient relationship we all have with the sea. Displaying large format photographs along the sea wall on the Promenade, a selection of these panels are transformed into perfect HD videos through Augmented Reality thanks to the efforts of Layar Partner Digital Narrative.
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The Charleston Animal Society (CAS) from Charleston, South Carolina, has enlisted the help of hunky local firemen (and a few firewomen as well) to spice up their 2015 calendar benefiting Toby’s Fund, the society’s medical fund for abused animals. And best of all, it’s been made interactive with Layar! Putting a new spin on the infamous “firefighter calendar,” the CAS had the firefighters pose with cute and cuddly rescue dogs and cats. When scanned with the Layar App, each month’s photo comes alive with a video of the firefighter and their furry friend.
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Valentine’s Day is not only a great time of the year to let those close to us know just how much we love them, but it's also a great chance to create an unforgettable interactive greeting card. This Valentine's Day may be over already, but that doesn't meant you can't still create a personalized card for the next holiday, birthday or celebration on your calendar. With the Layar Creator, you can bring a smile to their faces by creating an interactive card that comes to life with a video or audio message, a photo slideshow, a link to a Website and much more. Your imagination is the limit!
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Béla Temesváry is a still and motion photographer who strives to be on the forefront of technology in his craft, so he saw adding Augmented Reality to this recent ad campaign as a crucial next step. This campaign is called "the women behind fashion lifestyle brands." Scanning the images unlocks a video about Courtnay Page, the owner of four boutique shops and "the woman behind the brand."
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Layar In The News
- Glasses With an Extra Dimension (Dutch) – View
- Can Augmented Reality Be Used In Content Marketing? – View
- New Tech Promises More Than Meets the Eye – View
- Augmented Reality and Magazines - Tech Report –View
- 5 Things to Get You Acquainted with the Augmented Future – View
- Using AR for Communication: How to Get Started? – View
- Cape Town's Sea Point Promenade Comes Alive with Layar – View
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