Could Snapchat Be a March Madness Player This Year?

Technology Today February 17, 2015

Could Snapchat Be a March Madness Player This Year? Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops By Christopher Heine February 16, 2015, 10:18 PM EST March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6). The ... Read more »

Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook The social media site's plan to get more people on board By Garett Sloane February 16, 2015, 10:24 PM EST

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns But it's still only 5% of marketers' spending February 16, 2015, 10:17 PM EST

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate By Christopher Heine February 16, 2015, 9:27 AM EST

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content Lexus, Crest and JCPenney test social media partnerships By Lauren Johnson February 16, 2015, 12:00 AM EST On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. Read more »

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. Read more »

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It 'There will never be another you' [Video] By John Tejada February 13, 2015, 11:44 AM EST As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. Read more »

Featured Jobs Community Manager AY Digital New York, NY   Senior Communications Officer The James Irvine Foundation San Francisco, CA   Creative Director N/A Inc. Brooklyn, NY   Segment Producer, Hardball with Chris Matthews NBCUniversal Washington, DC   Account Director N/A Inc. Montreal,   See More Jobs »

Inside TBWA New York's Reinvention After exec changes and account losses, shop aims to become network flagship By Noreen O'Leary February 16, 2015, 10:26 PM EST Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.  Read more »

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader' By Sam Thielman February 16, 2015, 12:00 AM EST Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for ... Read more »

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic By Garett Sloane February 10, 2015, 12:00 AM EST Read more »