Inside TBWA New York's Reinvention

Daily Digest February 17, 2015

Inside TBWA New York's Reinvention After exec changes and account losses, shop aims to become network flagship By Noreen O'Leary February 16, 2015, 10:26 PM EST Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.  Read more »

Could Snapchat Be a March Madness Player This Year? Turner Sports' digital point guard, Will Funk, dishes on college hoops marketing By Christopher Heine February 16, 2015, 10:18 PM EST

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns But it's still only 5% of marketers' spending February 16, 2015, 10:17 PM EST

Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook The social media site's plan to get more people on board By Garett Sloane February 16, 2015, 10:24 PM EST

Ad Campaign Hilariously Wants to 'Save the Bros' From the Junk in Protein Shakes Pushes Organic Valley's Organic Fuel instead By Gabriel Beltrone February 17, 2015, 9:13 AM EST You probably didn't know bros were an endangered species. Read more »

Jon Cryer on the Incredibly Long Life and 'Absolutely Crazy' Finale of Two and a Half Men 12-year role has been '87% blessing, 13% curse' By Jason Lynch February 16, 2015, 12:00 AM EST When he landed the role of Alan Harper on CBS' Two and a Half Men in 2003, Jon Cryer says he had "an unusual sense of confidence" that the show would break his streak of four failed TV series. It did a ... Read more »

Why Leave It to Beaver Has Stations Seeing Green A new wave of channels is stealing a page from cable By Janet Stilson February 16, 2015, 10:29 PM EST In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that let TV stations broadcast multiple ... Read more »

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The Tall, Cold Tale of the Big Gulp Thanks to 7-Eleven, large will never be the same By Robert Klara February 16, 2015, 10:31 PM EST The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In fact, 7-Eleven dispenses 38 million gallons of soda per annum. ... Read more »

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. Read more »

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic By Garett Sloane February 10, 2015, 12:00 AM EST Read more »