Mobile Weekly Update: Enticing the Everywhere Customer: Steps and Solutions for Brand Managers

This Week In Mobile Thursday, February 26

FEATURED RESEARCH Enticing the Everywhere Customer: Steps and Solutions for Brand Managers Today's retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available anytime and on multiple devices. Subscriber content. Sign up for a free trial   by David Deal   January 30, 2015   Augmented Reality in the Enterprise: Opportunities and Challenges The technology’s ability to combine real-world images with the vast amounts of online data in real time promises to change the way work is done across many industries. But short-term implementation challenges remain. Subscriber content.Sign up for a free trial   by Colin Gibbs   January 26, 2015   Sector Roadmap: Enterprise MBaaS platforms Mobile Backend as a Service (MBaaS) bridges traditional application platforms and mobile applications, allowing developers to rapidly build new mobile apps and mobile-enable legacy enterprise applications. Subscriber content. Sign up for a free trial   by Janakiram MSV   January 8, 2015

ANALYST BLOG POSTS How a $125 billion dollar market is evolving  by Ken Andersen Infographic: Keeping Up with Apps  by Gigaom Research Virtual desktops don’t replace EMM  by Cormac Foster Don’t hold your breath for the industrial IoT platform  by Cormac Foster WebRTC continues to gain steam  by Colin Gibbs Why Google Will Remain King of Mobile Advertising  by Mark Beccue Mapping Session results: IoT Security  by Cormac Foster Apple Pay – Forecasting consumer Adoption  by Mark Beccue Don’t count Amazon out of the handset business quite yet  by Colin Gibbs Big software discovers little gadgets: What I learned at Oracle’s OpenWorld  byCormac Foster