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Video: Rise of India's Rural Super Consumer The rural super consumer is a new breed of rural consumer who is engaged, both emotionally and economically, with brands across categories. Improved infrastructure, increased literacy and better access to funding have brought about an attitudinal shift in how these consumers perceive and engage with brands. Click here to watch |
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| | UPCOMING WEBINAR | The Power of the Creative—Driving Ads That Resonate With Consumers Date: Tuesday, Dec. 16 Time: 2:00 PM ET / 11:00 AM PT Cost: Complimentary Speakers: David Brandt, EVP, Ad Effectiveness Strategy, Nielsen Dr. Robert Heath, Academic & Creative Thought Leader
Crafting pitch-perfect creative isn't easy—there are a host of factors influencing success, including the ad's ability to make an emotional connection with the consumer.
Join our live webinar as two pioneers in the field of advertising effectiveness share their perspectives on the tasks that creative must accomplish in order to connect and communicate with consumers.
Register here
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