Stocking Stuffers: Who’s on Your Holiday Gift List?

NIELSEN NEWSWIRE Dec. 10, 2014 Making a List: Who Are Shoppers Buying for this Holiday Season? Unlike the rest of the year, when many shoppers' purchases are for themselves or their families, the holidays see people spend big for others. So who are U.S. consumers shopping for this holiday season? Read Full Article >       BLOG   Uncommon Sense: Southeast Asia—The Next Big Bet If you want to understand the fundamental economic changes happening in Southeast Asia, a good place to start is Myanmar's biggest city, Yangon, on the shores of the Yangon River. Click here to read more      MEDIA AND ENTERTAINMENT   Content is King, But Viewing Habits Vary by Demographic From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen's third-quarter Total Audience Report —formerly the Cross-Platform Report—this fragmentation doesn't apply just to technology; consumers' viewing habits are following suit. Click here to read more     CONSUMER   Consumers Without Borders: Chinese Shoppers Present a Key Growth Opportunity for the U.S. Market this Holiday Season E-commerce is booming in China, and the good news for American retailers and manufacturers is that the rapidly growing Chinese e-commerce market isn't limited to just local online offerings. Chinese consumers are willing and eager to buy products from overseas, with 32% of Chinese respondents to our recent survey saying they've already purchased overseas goods online. Click here to read more     CONSUMER   Nielsen TV: Detailed Models Drive Better Trade Promotion Decisions Effective trade promotion isn't easy. If it was, a lot more than 33% of promotions would make money. So what's the secret to beating the odds? A good first step is having good store-level data. But without custom models to derive precise insights, much of the decision-making is still a guessing game. Click here to watch     CONSUMER   Video: Rise of India's Rural Super Consumer The rural super consumer is a new breed of rural consumer who is engaged, both emotionally and economically, with brands across categories. Improved infrastructure, increased literacy and better access to funding have brought about an attitudinal shift in how these consumers perceive and engage with brands. Click here to watch     CONSUMER   Taking Control Mid-Flight: A Case Study in Optimising an Online Campaign While Still Active When you're spending thousands of dollars on a brand campaign, it's not only important to measure success post-campaign but also to have the visibility and the power to do something about it while it's still active. This case study shows how a fast-growing Australian retailer, its agency and a leading digital publisher optimised the campaign while it was going on.Click here to read more     WEBINARS AND EVENTS     UPCOMING WEBINAR | The Power of the Creative—Driving Ads That Resonate With Consumers Date: Tuesday, Dec. 16 Time: 2:00 PM ET / 11:00 AM PT Cost: Complimentary Speakers: David Brandt, EVP, Ad Effectiveness Strategy, Nielsen Dr. Robert Heath, Academic & Creative Thought Leader Crafting pitch-perfect creative isn't easy—there are a host of factors influencing success, including the ad's ability to make an emotional connection with the consumer. Join our live webinar as two pioneers in the field of advertising effectiveness share their perspectives on the tasks that creative must accomplish in order to connect and communicate with consumers. Register here