Taking Twitter TV 24/7

NIELSEN NEWSWIRE Dec. 17, 2014 From Live to 24/7: Extending Twitter TV Engagement Beyond the Live Airing Social TV is no longer a new phenomenon. It's also not limited to live programming. While the majority of the conversations happen during live broadcasts, networks and agencies can now also quantify how much of the discussion happens outside of the live airing window. Read Full Article >       CONSUMER   The Men, the Myths, the Legends: Why Millennial "Dudes" Might Be More Receptive to Marketing Than We Thought Oft perceived as innovators, trend starters and predictors of the next big thing, Millennial males lead the pack, in one way or the other. So understanding these consumers' media consumption habits and what motivates them are critical insights for marketers. New research from Nielsen offers a sneak peek into the hearts and minds of this desirable demographic. Read more      MEDIA AND ENTERTAINMENT   Don't Judge a Book by its Cover: Tech-Savvy Teens Remain Fans of Print Books With today's rapidly evolving technology and ever-present social media changing the way consumers are connecting with the written word, it should come as no surprise that today's teens are finding and consuming content differently from previous generations. But the reading habits of those aged 13-17 are a mix of old and new. Read more     CONSUMER   Digital Money Management: Millennials and Boomers The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers. And when retail banks assess areas of consumer opportunity, they should definitely be looking at the mass affluent, those households with $250,000 to $1,000,000 in liquid assets. Read more     CONSUMER   Find. Click. Delivered. Aussies Take to Online Spending in the Lead Up to Christmas Online shopping makes it simple for consumers to browse and buy with just a click—anywhere, anytime. In the lead up to this year's holiday season, we are seeing more and more consumers buying online, driving a notable jump in audience numbers for some of Australia's biggest online retail stores.Read more     CONSUMER   Five Slam-Dunk Tactics to Improve Your Return on Sports Marketing Investments Billions of dollars were pumped into Asia-Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realize the full potential of the sports sponsorship opportunity. With Asia-Pacific playing host to a number of high-profile sporting events in 2015, Nielsen identifies five key factors that are essential ingredients in any successful sports sponsorship strategy. Read more     CONSUMER   Digital Days: How Online Shoppers Are Shaping Europe's Grocery Market In an increasingly connected world, there's no denying the growing influence of e-commerce. While e-commerce is at different stages of maturity around the world, it's beginning to gain momentum in Western Europe—a market where trends are accelerating and consumers are in control. Read more     WEBINARS AND EVENTS     RECENT WEBINAR | How to Take a Bite Out of Canadian Snacking Demand, Even Beyond the Snacking Aisle The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability. Find out how to market to snackers differently based on who they are, why they snack and what they buy. Download the full webinar