411: Are You Taking Advantage Of Programmatic Yet?

Thursday, January 29, 2015  How To Use Programmatic Better In 2015                                                                                 More than two-thirds of marketers report that they don’t know what programmatic is, and have never used it. And while this technology-based mode of media buying is considered complicated, it’s poised to dominate the digital advertising space in 2015.  Modern marketers can gain huge benefits from programmatic media buying, such as increased scale and efficiency. But they need to learn how to utilize the technology the right way.  Adroit Digital compiled a guide to programmatic that offers actionable steps for advertisers who want to take advantage of this technology-based media buying. In Programmatic Media Buying 101: Leveraging the Latest Ad Technology to Transform Your Marketing Efforts, marketers will learn:  Myths and facts about programmatic. Information on the different types of data and how you can use each. Four key areas that are crucial to informing your programmatic plans. Download Adroit Digital's report to get more tips on using programmatic for your digital advertising efforts in 2015.                                                                                                       This message is presented on behalf of Adroit Digital.