Digital Days: A Look at the Top Digital Trends of 2014

NIELSEN NEWSWIRE Dec. 31, 2014 Tops of 2014: Digital From videos to banking to online shopping, a lot of marketers and consumers had digital on their minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital, including the latest top U.S. smartphone apps and operating systems. Read Full Article >       CONSUMER   India's Party Is Just Getting Started Get a glimpse into how India is well positioned to emerge as an economic super power in the next few years, how consumption will grow in India in the coming few quarters, and how marketers can tap into India's immense potential by drawing upon consumer learnings from the past. Read more      CONSUMER   Nielsen TV: The Road to Better Success in Trade Promotion Consumer product companies spend a vast amount of money promoting their goods and services. The downside, however, is that only one-third of those efforts make money. Yet, companies continue to spend more on both their actual trade promotions and systems to run their promotions. What approach might yield better results? Watch here     CONSUMER   Our Penchant for Private Label In the past, private-label Christmas pudding would have been unheard of in Australia. But look around supermarkets and liquor stores today and you see gourmet hams, award-winning wine and high-grade vintage cheeses all sporting a house brand or exclusive brand label. The days of modest and cheap private-label products have passed, and consumer support for store brands is increasing both globally and locally. Read more     CONSUMER   It's a Whole New Ball Game: Millennial Sports Fans Channeling focus on how to create an impassioned sports fan base in Millennials is worth investing in if you are from the sports industry or a brand that advertises in the field in the Philippines. Read more     MEDIA AND ENTERTAINMENT   The Pace Is Quickening: Marketers' Use of Digital Brand Advertising Grows In digital advertising, marketers have traditionally relied on direct response advertising. But this is changing—brand marketing growth is outpacing direct response ad growth in the digital sphere. Read more     MEDIA AND ENTERTAINMENT   By the Book: What's Bringing Young Adult Fans to Theaters? Young adult fiction adaptations are a growing slice of the box office pie, increasing 6% between 2013 and 2014. And in a survey of consumers who had seen three or more recent movies from this genre, 43% choose it as one of their favorites to go see in a movie theater. So what about young adult adaptations is driving moviegoers to the cinema? Read more     WEBINARS AND EVENTS     RECENT WEBINAR | Insatiable Snackers: How to Take a Bite Out of the U.S. Snacking Demand From accessibility to affordability to portability, learn what makes consumers go bananas over snacks around the world and in the U.S. Find out how to market to snackers differently based on who they are, why they snack and what they buy. Speaker: James Russo, SVP, Global Consumer Insights, Nielsen Download the full webinar