How we used Christmas lights to help end a war

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DECEMBER 8, 2014 TODAY’S TED TALK Jose Miguel Sokoloff: How we used Christmas lights to help end a war 14:22 minutes · TEDGlobal 2014 Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. “In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas' hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics. Watch now » PLAYLIST OF THE DAY The most popular talks of all time Are schools killing creativity? What makes a great leader? How can I find happiness? These 20 talks are the ones that you and your fellow TED fans just can't stop sharing. Watch » 20 talks · Total run time 5:42:25