The Key to Brand Success in Africa

NIELSEN NEWSWIRE Dec. 3, 2014 Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa Africa's consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa's consumers, and how can marketers ensure they're delivering messages and products that resonate? Read Full Article >       BLOG   Uncommon Sense: The Appification of TV For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday's TV viewing no longer hold. There are now many TV viewing apps available. Enter the "appification" of TV. Click here to read more      MEDIA AND ENTERTAINMENT   Dashing to the Shows: Holiday-Themed TV Programming Reaches Ample Viewers For anyone who isn't feeling the holiday spirit yet, getting into the swing of things could be as simple as turning on the TV, according to a new Nielsen survey. In fact, the survey noted that more than 41% of respondents said they get into that holiday spirit by seeing holiday-themed movies, and nearly 62% say they plan to watch annual holiday programming on the tube this year. Click here to read more     ONLINE   Banking Bits & Bytes: Digital Engagement Across the Generations Most U.S. consumers are digitally aware, but the degree of digital adoption varies, especially when money is concerned. And consumers with the most wealth represent the greenest areas of opportunity for retail banks. But given the diversity across the consumer groups with the deepest pockets, banking marketers need to avoid one-size-fits-all approaches when it comes to digital engagement. Click here to read more     CONSUMER   Building the Mutual Fund Market in India Increasing personal wealth is gradually changing the way Indians handle their money. They are steadily increasing their appetite for saving and investing. Mutual funds have never been on the Indian investor's radar but that too is changing thanks to efforts to step up financial literacy. However, there is a long way to go since only 9% of urban Indians today invest in mutual funds. Find out what is keeping the Indian investor away from mutual funds and identify what are the opportunity areas. Click here to read more     CONSUMER   Promotions Not So Special Anymore Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it's more difficult for the latter. Recent research shows it is only going to get harder. Australia, along with New Zealand, has become a retail promotion capital of the world, and consumers are growing weary. Click here to read more     CONSUMER   U.K. Shoppers Turn to Supermarkets' Premium Own-Brands Shoppers are becoming increasingly positive about retailers' own-brand products, and this is contributing to a rise in sales, particularly for premium versions. Own-brand products accounted for 54% of U.K. supermarket grocery sales in the year ending 21 June 2014. Sales of premium own-brand products grew 5.2% year-on-year, nearly 4 times the rate of overall grocery sales (1.4%). Click here to read more     WEBINARS AND EVENTS     UPCOMING EVENT | Nielsen Children's Book Summit Date: Friday, Dec. 12, 2014 Location: McGraw-Hill Auditorium, New York City The Nielsen Children's Book Summit will present a comprehensive annual review and emerging trends for the children's book landscape, as well as proprietary research on gaming, home entertainment, music and mobile connected devices from across Nielsen's measurement solutions. This data has never been seen before in one place. This signature event will feature lively presentations from Nielsen experts, focus groups with families and teens, special presentations on the connected family, conversations with child development specialists, and much more. Register here