2015년 1월 26일 월요일

Marketoonist Monday: "Stage Gate Innovation"

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"Stage Gate Innovation" cartoon
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stage gate innovation

Innovation is not for the faint of heart. At times, managing innovation can feel like the myth of Sisyphus, repeatedly pushing a boulder up hill. Particularly when navigating the stage gate process.

Most organizations use some form of stage gate process to manage innovation. New product ideas must pass through a series of stage gates, where they are poked, prodded, and vetted before moving on to the next stage. In theory, this leads to stronger ideas. But in practice, stage gates don’t necessarily result in survival of the fittest ideas; they can lead to survival of the safest.

Stage gates work great at identifying risks. The problem is that bold and meaningfully unique ideas inherently carry risks. The path of least resistance in a stage gate process is...
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