Consumer Weekly Update: Customer Targeting: Beyond Demographics and “Likes”

This Week In Consumer Tuesday, February 03

FEATURED RESEARCH Customer Targeting: Beyond Demographics and “Likes” Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Subscriber content. Sign up for a free trial   by Paul Sweeting   January 13, 2015   Outlook: Media and consumer tech in 2015 In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Subscriber content. Sign up for a free trial   by Paul Sweeting   December 30, 2014   Smart locks: a market overview The smart lock looks to be one of the most promising smart-home technologies in 2015, thanks to technology improvements, user convenience, and lower costs.Subscriber content. Sign up for a free trial   by Adam Lesser   December 19, 2014

ANALYST BLOG POSTS Programmatic ad-buying is finally coming to television  by David Card Contrarian views on the role of fashion in wearables  by David Card Neutral no more  by Paul Sweeting Apple Pay – Forecasting consumer Adoption  by Mark Beccue The FCC’s new program access rules may lack the rights stuff  by Paul Sweeting The evolution of the smart home  by Adam Lesser Dealing with Amazon  by Paul Sweeting With HBO’s new OTT service, Tony Soprano gets a ‘taste’ of broadband  by Paul Sweeting Carl Icahn’s dubious TV advice for Apple  by Paul Sweeting Getting a head start on IoT at Structure Connect  by Ken Andersen