Grapes of Worth: Wine's Retail Revolution

NIELSEN NEWSWIRE Feb. 25, 2015 Grapes of Worth: How Supermarkets are Becoming Local Wine Shops There's a wine retailing revolution taking place across America, and it's happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor, which is giving savvy retailers an opportunity to offer convenience and boost their profits in the process. Read Full Article >       MEDIA AND ENTERTAINMENT   Big Screen Dollars, Little Screen Marketing When it comes to generating buzz for new movies, trailers and TV commercials remain king. That's because movie previews and TV spots are the top two ways Americans get their movie info, regardless of age or the ever-expanding list of devices and platforms competing for people's attention. Read more      CONSUMER   Hispanic Consumers Are the "Foundation" for Beauty Category Sales While beauty sales were stagnant last year, sales in several key beauty categories grew within Hispanic households. As a result, Latinos, who represent about 17% of U.S. population, are becoming more important to health care and beauty. Read more     GLOBAL   Despite Growing Health Sales, Consumers Are Caught with Their Hands in the Cookie Jar Half of consumers around the world say they're actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn't always paved with good intentions. So do desires materialize where it counts—at the point of sale? Read more     MEDIA AND ENTERTAINMENT   No Stranger to the (Video) Game: Most Eighth Generation Gamers Have Previously Owned Consoles This holiday season ushered in a transition to the latest generation of gaming consoles (Nintendo Wii U, Sony PlayStation 4 and Microsoft Xbox One). However, even though their devices are new, the vast majority of eighth gen owners are not newcomers to console gaming: nine in 10 have previously owned a seventh gen console. Read more     CONSUMER   Power Plays: Switch on New Energy Customers in New Zealand For consumers, the relationship they have with their utility providers is one of necessity. In New Zealand, however, 120,000 households are willing to switch energy providers. In this competitive environment, it is important for marketers and utility planners to identify who is willing to switch, their behaviors and attitudes, and how to reach them. Read more     MEDIA AND ENTERTAINMENT   Deflated: The Word of the Month for January on the U.S. Airwaves As another historic winter grinds on in the northeast and football fans everywhere endure their own seasonal depression now that the NFL season has ended, the January portable people meter survey results come down to one thing for many leading radio formats: deflation. Read more     CONSUMER   Saving Is a High Priority in Nigeria, Kenya and Ghana Consumer confidence continues to rise in Nigeria, Kenya and Ghana, the three sub-Saharan African countries in Nielsen's fourth-quarter 2014 Consumer Confidence Survey. Read more     WEBINARS AND EVENTS     UPCOMING WEBINAR | Changing Your Trade Promotion Trajectory Date: Thursday, Feb. 26, 2015 Time: 12:00pm EST Duration: 1 hour Speaker: Doug Bennett, SVP, Sales Effectiveness, Nielsen Nielsen has identified four fundamental issues that are hindering trade efficiency based on learnings from our work with numerous CPG manufacturers and our recent analysis of more than 92 million trade promotion event weeks covering three years and 211 categories. Join us to learn how these findings, combined with a strategic roadmap for promotional overhauls, are changing some U.S. companies' promotional stories to ones with better outcomes. Register now   MORE NEWS BY CATEGORY   Blog | Consumer | Global | Innovation | Online | Media & Entertainment | Mobile