For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Advertising & Branding March 03, 2015

For Brands, 2015 Is Shaping Up to Be the Year of Positivity Why Dove, Coca-Cola and McDonald’s are smiling at millennials By Kristina Monllos March 3, 2015, 12:00 AM EST Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in 2015. These big brand marketers ... Read more »

Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free Getty and Fox team up for Unfinished Business stunt By Alfred Maskeroni March 3, 2015, 12:19 PM EST

Meet the Guy Who Runs the TSA's Instagram Account With 2,212 firearms found in carry-on bags last year, he has a lot to post By Lauren Johnson March 3, 2015, 7:00 AM EST

BrandShare Content From Turn Here's How to Make Sure Your Brand Is Safe Online Avoiding the pitfalls of ad placement By Turn March 2, 2015, 11:45 PM EST

24 Hours in Advertising: Tuesday, March 3, 2015 Geico nails pre-roll ads and Converse kicks off 'Made by You' campaign By Katie Richards March 3, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats Thank Sundance, Kate Upton and penguins By Robert Klara March 3, 2015, 12:00 AM EST Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini bottom, the 20-year-old ... Read more »

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath Dancing skeletons, warm embraces and a few tears By Katie Richards March 3, 2015, 11:15 AM EST Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. Read more »

Featured Jobs PR Account Supervisor King + Company New York, NY   Public Relations Assistant It Cosmetics Jersey City, NJ   Staff Writer: Wine, Beer & Spirits San Francisco Chronicle San Francisco, CA   Managing Editor CafeMom New York, NY   Marketing and Fulfillment Coordinator Gallaudet University Press Washington, DC   See More Jobs »

Kim Kardashian Talks About Taking Over the Internet Everything seems to be going right for the entrepreneurial star [video] By John Tejada March 2, 2015, 12:56 PM EST Kim Kardashian West has had quite a year, from breaking the Internet with a provocative magazine cover to starring in a Super Bowl commercial. The reality TV star spoke with Adweek about the success of her ... Read more »

Brands That Make Your Mobile Life Cooler Texting gloves, mobile surgeons and purse chargers are part of a $125 billion business By Robert Klara March 3, 2015, 12:00 AM EST The mobile industry is worth some $1.56 trillion. Most of that money comes, of course, from the sale of devices and the data plans that go with them. But a sizeable chunk comes from the proverbial ... Read more »

This Week's Must-Haves: A Smartphone-Connected Ring, Flask Mittens and More Our latest roundup of stuff you'll want to buy By Emma Bazilian March 3, 2015, 12:00 AM EST This week, the Adweek staff is highlighting must-have items including a briefcase featuring a built-in scooter, mittens with a hidden flask, and a wallet with Bluetooth. Take a look!  Read more »