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When seats were wide, wine was cold and life was good
By Robert Klara
March 6, 2015, 7:00 AM EST
Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them. Unless you're among the privileged few who can afford to fly in premium class (and take heart: 91 percent of ...
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Horror movie tapped new influencer program
By Garett Sloane
March 6, 2015, 2:04 PM EST
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to buy a Snapchat ad late last year and, it ...
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Adam Lisagor joins CenturyLink campaign and Jägermeister crafts beautiful puzzles
By Katie Richards
March 6, 2015, 12:00 AM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
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Geico's preroll ads were unskippable, and so were the rest of these spots
By Tim Nudd
March 6, 2015, 9:06 AM EST
Love was in the air this week, as three of the five spots on this week list are romance-themed (though one has a seriously unromantic twist ending). The other two, for Geico and Skoda, played cleverly with the format ...
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West Elm is an early tester
By Lauren Johnson
March 6, 2015, 8:00 AM EST
Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too.
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Getty and Fox team up for Unfinished Business stunt
By Alfred Maskeroni
March 3, 2015, 12:19 PM EST
Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate.
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And Fox 45 seems to love it
By Alfred Maskeroni
March 6, 2015, 1:13 PM EST
It's gotta be tough to work the traffic beat this winter on the East Coast. Well, here's a pretty hilarious video out of Baltimore, showing Fox 45's Candace Dold tossing to "Traffic Jam ...
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2015년 3월 6일 금요일
These 13 Visually Stunning Ads Offer a Glimpse of Airlines' Golden Age
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