7 Ways SXSW Is Starkly Different From Mobile World Congress

Daily Digest March 11, 2015

7 Ways SXSW Is Starkly Different From Mobile World Congress An interesting clash of conference cultures By Christopher Heine March 10, 2015, 5:48 PM EDT With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are seven ways in ... Read more »

Why Branded Content Is Poised to Take Over IAB's head of brand initiatives discusses native ads, viewability and the future By Michelle Castillo March 10, 2015, 6:00 AM EDT

Girlfriends’ Guide to Divorce Star Talks About Her Show's Controversial Ads Lisa Edelstein: ‘My husband came up with the concept’ By Emma Bazilian March 11, 2015, 12:00 AM EDT

Huge Mole on Man's Face Becomes an Advertising Superstar in Brilliantly Insane Video An awards call for entries to rule them all By Tim Nudd March 11, 2015, 5:20 AM EDT

Adweek Webinar Presented by Neustar

Measuring Omni-Channel Success: An Exclusive Look at a New Maturity Model for Marketers Wednesday, March 25, 2015, 1 PM ET | 10 AM PT March 7, 2015, 12:08 AM EST Neustar recently commissioned Forrester Consulting to survey leading marketers and assess their levels of sophistication in delivering a true omni-channel experience. Get a sneak peak at the findings of the upcoming ... Read more »

24 Hours in Advertising: Wednesday, March 11, 2015 Audi dodges killer drones and Valentino shares the catwalk with Zoolander By Katie Richards March 11, 2015, 12:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Phone Need a Charge at SXSW? Mophie and a Pack of St. Bernards Want to Help Rescue dogs find a new calling By Alfred Maskeroni March 11, 2015, 5:19 AM EDT Since we're still living in a world where unlimited phone batteries don't exist—and a world where dogs are still super awesome—cell-savior Mophie is coming to SXSW with a pretty unique ... Read more »

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BrandShare Content From Sitecore

Why Digital Marketing Has Become an Outdated Concept And what’s replacing it By Mark Floisand March 10, 2015, 11:45 PM EDT Today's consumers make little to no distinction between the digital and the real, the online and the offline. Digital is simply part of our daily lives, from working and shopping to sleeping and eating—even ... Read more »

Why the Magic 8 Ball Still Holds Our Fascination Can a classic toy stay relevant? Signs point to yes By Robert Klara March 11, 2015, 12:00 AM EDT Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. Read more »

Here’s Why Your Favorite Brands Are Making Their Own Emoticons Mentos, Coca-Cola, GE, Comedy Central and more By Kristina Monllos March 9, 2015, 9:15 PM EDT Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans to ... Read more »