Here's Why Marketers Are Flocking to Mobile World Congress in Spain

News for Today's Top Marketers

Here's Why Marketers Are Flocking to Mobile World Congress in Spain It's not just about beautiful Barcelona By Christopher Heine March 2, 2015, 1:53 PM EST More than 70,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress. It's not as ridiculously big as the Consumer Electronics Show in Las ... Read more »

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm How she built a $74 million app addiction By Lauren Johnson March 1, 2015, 9:00 PM EST

Mark Zuckerberg and 3 International Telecoms Address 'Touchy' Partnership Internet.org's logistical issues are still ripe for debate By Christopher Heine March 2, 2015, 3:19 PM EST

Ad of the Day: Geico Makes Clever Pre-Roll Ads That Are Basically Unskippable Those first five seconds are key By Tim Nudd March 2, 2015, 12:25 PM EST

GMC Touts Precision in New Ads from Leo Burnett Brand will double its media spending this year By Kristina Monllos March 2, 2015, 4:19 PM EST General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. Read more »

24 Hours in Advertising: Monday, March 2, 2015 Kim Kardashian talks mobile success and a farewell to Mr. Spock By Katie Richards March 2, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Coca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads And a museum exhibit! By Gabriel Beltrone March 2, 2015, 11:44 AM EST It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles. Read more »

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Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World Lived-in looks from Tokyo to São Paulo By Robert Klara March 2, 2015, 6:00 AM EST Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George ... Read more »

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders McCann's Rob Reilly explains the AICP Awards campaign By Andrew McMains March 2, 2015, 8:01 AM EST The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit ... Read more »

New Cannes Award Honors Creative Work That Shatters Gender Bias It’s time for a Glass Lion By Noreen O'Leary March 2, 2015, 6:00 AM EST Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in its paw. The former advertising exec got to ... Read more »