Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

Advertising & Branding February 23, 2015

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars 'Everything Is Awesome' sparked 47,290 mentions By Christopher Heine February 23, 2015, 12:17 PM EST For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  Read more »

Why We're All So Stoked for the '90s Marketers and TV execs join the cultural obsession with a calmer time By T.L. Stanley February 23, 2015, 12:00 AM EST

Lady Gaga Won the Oscars on Twitter Sound of Music performance was the most tweeted moment By Michelle Castillo February 23, 2015, 11:07 AM EST

BrandShare Content From Tealium For Digital Marketers, the Best Cloud Is a Customized Cloud Unify your stack By Tealium February 22, 2015, 11:45 PM EST

24 Hours in Advertising: Monday, Feb. 23, 2015 Apple shoots Oscar ad on an iPad and Comcast makes a beautiful Wizard of Oz spot By Katie Richards February 23, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key By Lauren Johnson February 23, 2015, 10:51 AM EST Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. Read more »

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads Anna Faris, Jennifer Coolidge star By Gabriel Beltrone February 23, 2015, 7:05 AM EST If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. Read more »

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Infographic: a Look at Kids' Media Consumption Where different age groups tend to spend their time online

So, How Did Brands Do With Their Oscar Tweets on Sunday? Highlights from the usual real-time shuffle By Alfred Maskeroni February 23, 2015, 11:01 AM EST Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly making it all ... Read more »

A People's History of Transformers Cartoons Everybody from Scatman Crothers to Fred Willard is here By Sam Thielman February 23, 2015, 12:00 AM EST Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring several ... Read more »