The Rise and Fall and Rise of Hasbro's TV Strategy

Television Today February 23, 2015

The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right By Sam Thielman February 23, 2015, 12:00 AM EST What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Read more »

Lady Gaga Won the Oscars on Twitter Sound of Music performance was the most tweeted moment By Michelle Castillo February 23, 2015, 11:07 AM EST

Infographic: a Look at Kids' Media Consumption Where different age groups tend to spend their time online February 23, 2015, 12:00 AM EST

BrandShare Content From Tealium For Digital Marketers, the Best Cloud Is a Customized Cloud Unify your stack By Tealium February 22, 2015, 11:45 PM EST

A People's History of Transformers Cartoons Everybody from Scatman Crothers to Fred Willard is here By Sam Thielman February 23, 2015, 12:00 AM EST Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring several ... Read more »

24 Hours in Advertising: Monday, Feb. 23, 2015 Apple shoots Oscar ad on an iPad and Comcast makes a beautiful Wizard of Oz spot By Katie Richards February 23, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads Anna Faris, Jennifer Coolidge star By Gabriel Beltrone February 23, 2015, 7:05 AM EST If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. Read more »

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Fox Sports Gets World Cup Fans Revved Up for Round 2 New campaign reignites the flame By Michael McCarthy February 22, 2015, 8:00 PM EST Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social media explosion? Read more »

Ad of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind Imagines The Wizard of Oz GS&P N.Y.'s seamless mix of craft and emotion By Tim Nudd February 20, 2015, 10:00 AM EST Here's an ad that should be a show-stopper during the Oscars on Sunday night. Read more »

CSI and Elementary Are Coming to Hulu Make way for the crime dramas By Michelle Castillo February 19, 2015, 6:08 PM EST Two of CBS' biggest crime dramas are heading to Hulu. The video platform scored the exclusive rights to CSI: Crime Scene Investigation and Elementary. Read more »