2015년 3월 6일 금요일

Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad

 
Brilliant topical PSA from South Africa
By Alfred Maskeroni
March 6, 2015, 8:17 AM EST
You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the form of a domestic abuse PSA.
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Funny, sad or both?
By Gabriel Beltrone
March 6, 2015, 11:43 AM EST
Group defends awards promo
By Tim Nudd
March 6, 2015, 10:30 AM EST
And Fox 45 seems to love it
By Alfred Maskeroni
March 6, 2015, 1:13 PM EST
London agency's symbolic gesture
By Tim Nudd
March 6, 2015, 11:25 AM EST
There's lot of marketing around International Women's Day this Sunday. And now, London agency adam&eveDDB has joined in with a symbolic gesture—changing its name to eve&adamDDB for a couple of days.
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Facial recognition technology used to fight domestic violence
By Tim Nudd
March 5, 2015, 2:12 PM EST
Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products.
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Deutsch's '56 Parts' campaign
By Tim Nudd
March 5, 2015, 12:45 PM EST
We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New York takes ...
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Check out the great Photoshopping work
By Alfred Maskeroni
March 5, 2015, 9:46 AM EST
By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos.
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You too can create 'dirty energy'
By Tim Nudd
March 5, 2015, 1:35 PM EST
Pornhub is nothing if not savvy with its marketing, as seen in previous stunts like crowdsourcing a safe-for-work ad campaign and going big with a (short-lived) Times Square billboard. Now, the world's most ...
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KFC necklaces were just the beginning
By Tim Nudd
March 5, 2015, 11:19 AM EST
A bizarre campaign won Best of Show at last Friday's Addy Awards ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it.
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