Your Biggest Challenge in Marketing

gapingvoid: business transformation through art  Like Tweet Forward +1 Share

add to cart Self-obsession: it's science. No surprise that people love to talk about themselves. See blogging, social media, the entire internet etc... But this is interesting, (bold mine): "Talking about the self is intrinsically rewarding, even if no one is listening." Maybe this is why so many brands get stuck in an echo chamber of their own greatness. I know a lot of marketers, entrepreneurs and CEO's will see this...my question to you is, how do we strike that balance between self-promotion and obscurity? Without ending up like the poor guys in this cartoon. What If PR Stood for People and Relationships? get the answer here Our friendship with Brian Solis goes back a full decade. A few years ago we illustrated his book What’s the Future of Business: Changing the Way Businesses Create Experiences, and more recently started collaborating on awesome ebooks that tell great stories that get shared. “What If PR Stood for People and Relationships“ was our first project. We partnered with Cision to deliver a new perspective on how businesses should think about PR. The book was published on Slideshare, where it got nearly 300K views in just a few weeks. [READ MORE...] Like Tweet Forward +1 Share