Efficient Reach is Better Reach

NIELSEN NEWSWIRE Dec. 23, 2014 The Value of Efficient Reach: Maximizing Campaign Audiences To better understand reach, Nielsen recently analyzed the concept of "reach efficiency" to see if advertisers are spending their dollars effectively. Despite having similar parameters and goals, the analysis found that campaigns can perform differently based on the sites they're served on. Read Full Article >   CONSUMER Can't Get No (Housing) Satisfaction One in three U.S. households plans to move in the next five years. Many are unsatisfied with their certain aspects of their living situations. The Demand Institute has termed the difference between what Americans have and what they say they need or want the "Satisfaction Gap." Read more    MEDIA AND ENTERTAINMENT Discourse on the Dial: A Focus on the Public Radio Listener In addition to commercial radio options, just about every radio market includes the eclectic programming of public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small. Read more   CONSUMER Uninsured Consumers: Understanding the Risks and Opportunity While a growing number of consumers are entering the health care system, there is little data available to describe this consumer segment. So rather than trying to attract everyone in this group in aggregate, insurers would be better served by first gaining a foundational understanding of the uninsured consumer. Read more   CONSUMER Sweet Opportunity: Europe's $46 Billion Confectionary Market In Europe, confectionery sales account for the biggest portion of the overall snack category, at $46.5 billion. While organic and healthy snacks are big favorites among global consumers, just about everyone has a sweet tooth, and indulgent snacks are highly desired as well, particularly among younger demographics. Read more   CONSUMER Growth in Grocery Sales Slows Across the Asia-Pacific Region After years of robust double-digit growth, sales of packaged groceries in Asia-Pacific have slowed in the past two years. The slowdown is somewhat of an anomaly in a region where overall economic performance and forecasts remain relatively positive. So what trends are driving the current pace? Read more   MEDIA AND ENTERTAINMENT Large and Live: Aussies are Spending More Time Viewing TV on a Big Screen and in Real Time The time Australians spent watching TV on conventional in-home TV sets rose by more than an hour per month year-on-year, according to the third-quarter 2014 Australian Multi-Screen Report. Read more