Afternoon all,
Subliminal advertising has been banned in the UK since 1957. But is a ban pointless, when there's little evidence that it actually works? No-one, apparently, has tested it scientifically for a long time. Until now. Our friends at Radio 4’s science programme, The Infinite Monkey Cage, carried out a test to see if people could be persuaded to drink Lipton’s Ice Tea by inserting hidden messages in an episode of Spooks. They even gave the participants loads of crisps before to make them extra thirsty. But it didn’t appear to have any significant effect. The message from this experiment, it seems, isn't hidden at all...
Does subliminal advertising actually work?Freddie Knoller's life story is a film script waiting to happen. An Austrian Jew, he fled the Nazis three times. For a while he lived in occupied Paris, where he worked as a guide introducing Nazi soldiers to prostitutes. Once he was arrested by the Gestapo, and was sure he'd reached the end of his luck. But they actually offered him a job as an interpreter. Without spoiling the rest of the story, he is still alive to tell us what happened next.
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