Aussie startups lack diversity, ambition - Startup Muster; Ryan Hoover on how to get featured on Product Hunt; 4 content marketing mistakes to avoid

HOME | ADVERTISE | CONTACT US Dear StartupSmart reader, The majority of Australian startup founders are university educated, aged between 30 and 35, and too many aren’t targeting a big enough market, according to the results of Startup Muster. The results indicate Australia’s startup ecosystem still needs work when it comes to diversity in tech, as well the ambition of founders. Keep it simple stupid. Y Combinator alumnus Ryan Hoover on how to get your startup featured on Product Hunt. Four content marketing mistakes you need to avoid. The Australian Tax Office has cracked down on those who make money from YouTube, warning they are “performing artists” who can be liable to pay income tax. Melbourne-based startup StylePass is helping bricks-and-mortar retailers engage directly with customers and in turn drive sales. The National Roads and Motorists’ Association (NRMA) has announced the startups taking part in the company’s first accelerator program. Fake accounts won’t get you anywhere on Twitter. Is social media the weak link in the fight against cyber attacks? Kye White, Editor Keep it simple stupid: how to get your startup featured on Product Hunt  by Broede Carmody Some of the best products and services are ones that are simple and “remove barriers” for things people are already doing, according to the founder and chief executive of Product Hunt, Ryan Hoover. VIEW ALL NEWS Survey shows Aussie startups should dream a little bigger by Kye White The majority of Australian startup founders are university educated, aged between 30 and 35, and too many aren’t targeting a big enough market, according to the results of Startup Muster. Lack of diversity and ambition still big problems: Startup Muster survey  by Kye White The results from the latest Startup Muster survey indicate Australia still needs work when it comes to diversity in tech, as well the ambition of founders, according to a number of investors. Four content marketing mistakes you need to avoid by Amanda Jesnoewski While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right. Startups to receive jumpstart from NRMA’s first accelerator program by Broede Carmody The National Roads and Motorists’ Association (NRMA) has announced the startups taking part in the company’s first accelerator program. THE NEWS WRAP: Indian company lures female customers after alleged Uber assault by Broede Carmody An Indian taxi company is appealing to female customers worried about their safety following the alleged rape by an Uber driver in the country’s capital last month. READ MORE Rethink routine – is there a better way to manage your workload? by Elance-oDesk The Van That Can has completed over 15,000 deliveries with just two directors and a freelancer ecosystem, embracing the new way SMEs are getting ahead READ MORE Video made the YouTube star: ATO crackdown on YouTube businesses by Cara Waters The Australian Tax Office has warned those who make money from YouTube are “performing artists” who can be liable to pay income tax. READ MORE Don’t know what to wear? Ask your friendly neighbourhood retailer by Broede Carmody An Australian startup is looking to help bricks-and-mortar retailers engage directly with customers and in turn drive sales. READ MORE Is social media the weak link in the fight against cyber attacks? by Alastair MacGibbon While there will always be a balance between utility and security, what is critical is for these companies to place value on the data and reputation of end users. The fact is, the convenience and massive consumer traction these sites offer come with a price. READ MORE Fake accounts won’t get you anywhere on Twitter by Aleksej Heinze If followers are simply accounts that do not have any human interaction or just retweet everything that your account says, they are of very little value. READ MORE