2015년 1월 27일 화요일

Consumer Weekly Update: Customer Targeting: Beyond Demographics and “Likes”


 
 
 

FEATURED RESEARCH

Customer Targeting: Beyond Demographics and “Likes”

Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Subscriber content. Sign up for a free trial
 by Paul Sweeting January 13, 2015 

Outlook: Media and consumer tech in 2015

In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Subscriber content. Sign up for a free trial
 by Paul Sweeting December 30, 2014 

Smart locks: a market overview

The smart lock looks to be one of the most promising smart-home technologies in 2015, thanks to technology improvements, user convenience, and lower costs.Subscriber content. Sign up for a free trial
 by Adam Lesser December 19, 2014 
 
   
   
 

ANALYST BLOG POSTS

Neutral no more 

by Paul Sweeting

Dealing with Amazon 

by Paul Sweeting




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