Marketoonist Monday: "Shiny Object Syndrome"

Presentation $35           shiny object syndrome Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises to be the next big idea in marketing. We sometimes get so enamored by the shiny new thing that we forget the fundamentals that the business goals come first. The shiny objects that we come across are only worthwhile in terms of whether and how they enable us to reach those business goals. The value is in what the shiny new thing enables, not the shiny new thing itself. Last year, a marketing friend was asked, “What’s your Snapchat strategy?” Not only did the question automatically assume that Snapchat was a fit for the brand, the question implied that... read the rest... subscribe to weekly cartoon (if someone forwarded this to you)