Marketoonist Monday: "Social Ads"

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Presentation $35           social ads The old adage goes, if you’re not paying for the product, you are the product. This has long been true of our data. Consumers pay for “free” services like search engines and social networks by letting companies collect and package their data so that marketers can target them more effectively. Nowhere is this more visible than the increasing trend of bringing social context into the ads themselves — pairing an individual’s social actions with social ads shown to their friends. Facebook first led this move with Sponsored Stories, and has since baked social context into many of their ads. Google announced Shared Endorsements last year, where +1’s, reviews, and other social activities are integrated with ads. There’s value to an advertiser in an implied endorsement. Social context helps make... read the rest... subscribe to weekly cartoon (if someone forwarded this to you)