How a Soda Bottle's Shape Tricks You Into Buying It

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	Jan 12, 2015
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A Soda Bottle’s Shape Tricks You Into Buying It I was standing in the aisle of our nearby Target, lugging my one-month-old daughter in her portable car seat. It had taken me almost a month to get up the courage to venture to Target on my own with my newborn. What if she started screaming, spit up — or both? There I was, standing with the baby in one hand, trying to decide which diapers to purchase. I automatically reached for a small package of 24 diapers with my free hand, easily balancing my newborn and the nappies.Read More »

 

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