2015년 2월 27일 금요일

Facebook Just Made Some of the Truest Ads Ever About Friendship

News for Today's Top Marketers
Powerful work from director Mike Mills
By Tim Nudd
February 26, 2015, 1:09 PM EST
Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come ...
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And it's right at home amid high fashion
By David Gianatasio
February 26, 2015, 11:30 AM EST
One-week-old Ziibra already has JetBlue cherry-picking its creative work
By Michelle Castillo
February 26, 2015, 7:00 AM EST
The little things make all the difference [video]
By John Tejada
February 25, 2015, 10:34 AM EST
BrandShare Content From Polar
In publishers we trust
By Rahul Nirula
February 25, 2015, 11:45 PM EST
For the last three years, the media industry has been talking in circles. We've been told time and again that native advertising can't scale. The thing is, that's not true.
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Tiffany makes a beautiful engagement ad and LinkedIn offers tips for job seekers
By Katie Richards
February 25, 2015, 8:00 PM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
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Growing readership for Men's Fitness and Star, without ads
By Andrew McMains
February 25, 2015, 2:08 PM EST
A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.
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'90s icons talk about how an ad put them back in the Zeitgeist
By T.L. Stanley
February 23, 2015, 12:00 AM EST
No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It," was ...
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Following work for de Blasio and Airbnb
By Lauren Johnson
February 24, 2015, 9:00 PM EST
Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss ...
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A look inside the Queens, N.Y. office
By Carrie Cummings
February 24, 2015, 1:43 PM EST
Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase its brand ...
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