How Mobile Ads Are Becoming More Engaging and Accountable

Daily Digest February 27, 2015

Infographic: How Mobile Ads Are Becoming More Engaging and Accountable These are the issues behind the quest for real viewership By Christopher Heine February 26, 2015, 10:14 PM EST A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the ... Read more »

What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over Brands, publishers and trade groups inch toward agreement By Christopher Heine February 26, 2015, 4:46 PM EST

A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities JWT top planners on their 'Culture Muscle' findings By Andrew McMains February 27, 2015, 9:01 AM EST

Adweek's Top 5 Commercials of the Week: Feb. 20-27 Feel-good ads about friendship and imagination battle for the top spot By Tim Nudd February 27, 2015, 7:23 AM EST

24 Hours in Advertising: Friday, Feb. 27, 2015 Apple courts the fashion-forward while Facebook celebrates friendships By Katie Richards February 26, 2015, 9:57 PM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

The Winners and Losers in the FCC Ruling for Net Neutrality Mozilla and Netflix celebrate as Comcast and Verizon seethe By Sam Thielman February 26, 2015, 5:17 PM EST Read more »

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship Powerful work from director Mike Mills By Tim Nudd February 26, 2015, 1:09 PM EST Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come ... Read more »

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Canon Wants to See the Movie Trailer for Your Life Story Ron Howard and Josh Hutcherson will pick the best one By Lauren Johnson February 27, 2015, 6:00 AM EST The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest project. Read more »

10 Simple Ways to Make Your LinkedIn Profile Stand Out The little things make all the difference [video] By John Tejada February 25, 2015, 10:34 AM EST Finding employment isn't easy in this competitive job market, but social networking site LinkedIn is a logical place for job seekers to start their search and get a foot in the door. And after landing a job, the ... Read more »

This New Website Wants to Be an Etsy for Artists One-week-old Ziibra already has JetBlue cherry-picking its creative work By Michelle Castillo February 26, 2015, 7:00 AM EST Can Ziibra be to artists what Etsy is to artisans? Read more »