Marketoonist Monday: "How We Consume Media"

Presentation $35           how we consume media Our media habits have changed irrevocably. But much of today’s marketing is still biased toward how we consumed media in the past. It feels like we're in an awkward adolescent stage of media planning. Digital media is often bolted onto traditional media in a disjointed way. There's not enough integrated planning where the big marketing idea comes first. Instead, a traditional media campaign is frequently shoehorned into digital media. Sometimes new media channels are... read the rest... subscribe to weekly cartoon (if someone forwarded this to you)