Six Tips on Talking to the Post Generation

News for Today's Top Marketers

Six Tips on Talking to the Post Generation How the under-14 crowd views media and content By Scott Hess February 23, 2015, 12:00 AM EST In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I ... Read more »

Salt-N-Pepa Finds a Whole New Generation of Fans '90s icons talk about how an ad put them back in the Zeitgeist By T.L. Stanley February 23, 2015, 12:00 AM EST

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars 'Everything Is Awesome' sparked 47,290 mentions By Christopher Heine February 23, 2015, 12:17 PM EST

Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them Because it's 'cheaper than severance' By Tim Nudd February 23, 2015, 11:55 AM EST

BrandShare Content From Tealium

For Digital Marketers, the Best Cloud Is a Customized Cloud Unify your stack By Tealium February 22, 2015, 11:45 PM EST It's no surprise that cloud-based applications—everything from retargeting to analytics—are essential tools of the modern marketer. Increasingly, though, marketers have to choose between investing in ... Read more »

24 Hours in Advertising: Monday, Feb. 23, 2015 Apple shoots Oscar ad on an iPad and Comcast makes a beautiful Wizard of Oz spot By Katie Richards February 23, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming but Doing 'If you're dreaming, you're sleeping' By Tim Nudd February 22, 2015, 8:38 PM EST Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the 60-second spot. Read more »

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HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials By Christopher Heine February 23, 2015, 6:00 AM EST HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide by 50 percent. At the time, the ... Read more »

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads Anna Faris, Jennifer Coolidge star By Gabriel Beltrone February 23, 2015, 7:05 AM EST If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. Read more »

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key By Lauren Johnson February 23, 2015, 10:51 AM EST Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. Read more »