PayPal's SXSW Contest Lets Startups Pitch Shark Tank's Daymond John

Technology Today February 20, 2015

PayPal's SXSW Contest Lets Startups Pitch Shark Tank's Daymond John The winner gets one-on-one consultations and $30,000 By Lauren Johnson February 20, 2015, 1:12 AM EST A bevy of startups and tech players will descend on Austin, Texas, three weeks from today to pitch their company to ad executives at South by Southwest Interactive. PayPal plans to help those aspiring entrepreneurs ... Read more »

These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes Lesson: show more runway, less backstage By Lauren Johnson February 19, 2015, 6:02 PM EST Advertisement

Are Mobile App-Install Ads the End-All to Social Marketing? Advertisers eye Pinterest and Twitter By Lauren Johnson February 19, 2015, 1:33 PM EST

Quiznos Hopes to Scare Up New Business With Killer Lobsters Uses ad tech to claw its way out of bankruptcy By Garett Sloane February 19, 2015, 1:21 PM EST

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day By Christopher Heine February 19, 2015, 1:13 PM EST Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get ... Read more »

24 Hours in Advertising: Friday, Feb. 20, 2015 Photoshop celebrates 25 years and Cannes gets a new 'Lioness' category By Katie Richards February 20, 2015, 12:34 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night Will women #SpeakBeautiful? By Tim Nudd February 19, 2015, 1:32 PM EST Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar during ... Read more »

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What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes David Brier's simple manifesto By Tim Nudd February 20, 2015, 9:26 AM EST What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion ... Read more »

Infographic: 13 Reasons Why Your Brain Craves Infographics Hint: It has to do with information mixed with graphics By Alfred Maskeroni February 19, 2015, 2:52 PM EST You arrived at this article because you either love infographics and one more couldn't hurt, or you're dying to know why everyone loves them so much.  Read more »

Adweek's Top 5 Commercials of the Week: Feb. 13-20 Everyone got a little bit punked, from bros to Jesus By Tim Nudd February 20, 2015, 6:32 AM EST There was plenty of light mockery in this week's best ads—with bros, Jesus and men on blind dates taking the brunt of it. Throw in impressive spots for Adidas and Adobe, and we have our five top spots. See ... Read more »