2015년 2월 20일 금요일

Upworthy's Native Ads Have Brought in More Than $10 Million for the Site

Daily Digest
February 20, 2015
Starbucks joins growing list of brand partners
By Michelle Castillo
February 20, 2015, 9:02 AM EST
When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious choice: Upworthy.
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David Brier's simple manifesto
By Tim Nudd
February 20, 2015, 9:26 AM EST
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The winner gets one-on-one consultations and $30,000
By Lauren Johnson
February 20, 2015, 1:12 AM EST
GS&P N.Y.'s seamless mix of craft and emotion
By Tim Nudd
February 20, 2015, 10:00 AM EST
Everyone got a little bit punked, from bros to Jesus
By Tim Nudd
February 20, 2015, 6:32 AM EST
There was plenty of light mockery in this week's best ads—with bros, Jesus and men on blind dates taking the brunt of it. Throw in impressive spots for Adidas and Adobe, and we have our five top spots. See ...
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Lesson: show more runway, less backstage
By Lauren Johnson
February 19, 2015, 6:02 PM EST
With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week.
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Photoshop celebrates 25 years and Cannes gets a new 'Lioness' category
By Katie Richards
February 20, 2015, 12:34 AM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
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Domains for every joyful face
By Tim Nudd
February 19, 2015, 3:38 PM EST
Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web addresses.
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Incumbent agency will defend, though
By Andrew McMains
February 20, 2015, 10:01 AM EST
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The incumbent is defending, ...
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Advertisers eye Pinterest and Twitter
By Lauren Johnson
February 19, 2015, 1:33 PM EST
Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action.
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