2015년 2월 20일 금요일

What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes

 
David Brier's simple manifesto
By Tim Nudd
February 20, 2015, 9:26 AM EST
What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion ...
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Do any of these, and you'll never win a Radio Mercury Award
By David Kiefaber
February 19, 2015, 10:01 PM EST
Rips new abstinence rule for gay men donating blood
By Andrew McMains
February 20, 2015, 8:00 AM EST
And it's actually kind of rad
By Alfred Maskeroni
February 20, 2015, 10:50 AM EST
Domains for every joyful face
By Tim Nudd
February 19, 2015, 3:38 PM EST
Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web addresses.
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At least their ads will be preserved
By Tim Nudd
February 19, 2015, 11:20 AM EST
Sure, renowned advertising creatives Gerry Graf, Tor Myhren, Rob Reilly, Tiffany Rolfe and Ted Royer are riding high these days. But things are about to come crashing down in a serious way.
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Can you name them all?
By Gabriel Beltrone
February 19, 2015, 12:32 PM EST
The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help from 180LA, are making it easy to get a ...
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Festival responds to DDB Sydney's idea
By David Gianatasio
February 19, 2015, 11:56 AM EST
A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that reverses the ...
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Hint: It has to do with information mixed with graphics
By Alfred Maskeroni
February 19, 2015, 2:52 PM EST
You arrived at this article because you either love infographics and one more couldn't hurt, or you're dying to know why everyone loves them so much. 
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Baby goats, flapping turtles or Ron Swanson?
By Gabriel Beltrone
February 18, 2015, 11:14 AM EST
It's the moment you've been waiting for—the 2015.GIFYS.
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