Why We're All So Stoked for the '90s

Daily Digest February 23, 2015

Why We're All So Stoked for the '90s Marketers and TV execs join the cultural obsession with a calmer time By T.L. Stanley February 23, 2015, 12:00 AM EST Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are wearing crop tops and Doc Martens, gas is two bucks a gallon, a ... Read more »

The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right By Sam Thielman February 23, 2015, 12:00 AM EST

Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming but Doing 'If you're dreaming, you're sleeping' By Tim Nudd February 22, 2015, 8:38 PM EST

BrandShare Content From Tealium For Digital Marketers, the Best Cloud Is a Customized Cloud Unify your stack By Tealium February 22, 2015, 11:45 PM EST

24 Hours in Advertising: Monday, Feb. 23, 2015 Apple shoots Oscar ad on an iPad and Comcast makes a beautiful Wizard of Oz spot By Katie Richards February 23, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes David Brier's simple manifesto By Tim Nudd February 20, 2015, 9:26 AM EST What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion ... Read more »

Six Tips on Talking to the Post Generation How the under-14 crowd views media and content By Scott Hess February 23, 2015, 12:00 AM EST In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I ... Read more »

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HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox By Lauren Johnson February 23, 2015, 12:00 AM EST Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's ... Read more »

Salt-N-Pepa Finds a Whole New Generation of Fans '90s icons talk about how an ad put them back in the Zeitgeist By T.L. Stanley February 23, 2015, 12:00 AM EST No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It," was ... Read more »

Infographic: a Look at Kids' Media Consumption Where different age groups tend to spend their time online