McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

News for Today's Top Marketers

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor Wooing a new generation By Carrie Cummings March 12, 2015, 7:00 AM EDT In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively to burgers and French fries, ... Read more »

Why the Magic 8 Ball Still Holds Our Fascination Can a classic toy stay relevant? Signs point to yes By Robert Klara March 11, 2015, 12:00 AM EDT

15 Simple Rules for Activating Your First Virtual Reality Campaign Before getting the goggles, take notes By Rick McHugh March 11, 2015, 10:10 AM EDT

Getty Images Talks Vince Vaughn, and How Stock Photos Have Gotten Better by Getting Worse The influence of social on notions of perfection By Tim Nudd March 11, 2015, 5:21 AM EDT

Phone Need a Charge at SXSW? Mophie and a Pack of St. Bernards Want to Help Rescue dogs find a new calling By Alfred Maskeroni March 11, 2015, 5:19 AM EDT Since we're still living in a world where unlimited phone batteries don't exist—and a world where dogs are still super awesome—cell-savior Mophie is coming to SXSW with a pretty unique ... Read more »

This Week's Must-Haves: a Smart Toothbrush, a Mini Drone and More Our latest roundup of stuff you'll want to buy By Emma Bazilian March 11, 2015, 12:00 AM EDT Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a Bluetooth-enabled toothbrush, a bracelet that doubles as a charger, and a wireless file holder. Take a look! Read more »

SXSW Imposes a No-Drone Policy at the 11th Hour Robot-flying marketers now have to switch gears By Christopher Heine March 12, 2015, 1:06 PM EDT Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and marketing ... Read more »

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Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW From #hangovercures to #hungerstrikes By Lauren Johnson March 12, 2015, 12:27 PM EDT This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a sponsor or ... Read more »

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content Looking more and more like an iconic brand By Tim Nudd March 12, 2015, 11:49 AM EDT A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. Read more »

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers East Side King and Chilantro reveal social media strategies By Christopher Heine March 11, 2015, 3:00 PM EDT Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one of the artisanal ... Read more »