SXSW Imposes a No-Drone Policy at the 11th Hour

Advertising & Branding March 12, 2015

SXSW Imposes a No-Drone Policy at the 11th Hour Robot-flying marketers now have to switch gears By Christopher Heine March 12, 2015, 1:06 PM EDT Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival. The Austin, Texas-based technology and marketing ... Read more »

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content Looking more and more like an iconic brand By Tim Nudd March 12, 2015, 11:49 AM EDT

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor Wooing a new generation By Carrie Cummings March 12, 2015, 7:00 AM EDT

Why the Magic 8 Ball Still Holds Our Fascination Can a classic toy stay relevant? Signs point to yes By Robert Klara March 11, 2015, 12:00 AM EDT

This Time Y&R Picks an Insider to Lead Business Development Alex Hughes has been at the shop since 1994 By Andrew McMains March 12, 2015, 12:41 PM EDT Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on the agency. This time, however, Sable has ... Read more »

14 People Who Are So Over SXSW Before It Even Starts Are we at peak backlash yet? By Alfred Maskeroni March 12, 2015, 12:37 PM EDT Here we are, less than 24 hours from the spectacle that is SXSW. As the minions descend on Austin, and the rest of the world gawks from afar, there's a vocal contingent who literally can't even. Read more »

24 Hours in Advertising: Thursday, March 12, 2015 A giant mole calls for award entries, and Ikea celebrates everyday heroes By Katie Richards March 12, 2015, 12:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

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Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand Sneaker marketer had the same agency since 2001 By Andrew McMains March 11, 2015, 4:55 PM EDT 72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. Read more »

Carlsberg Makes the Most NFSW Ad Ever, Along With a Few Other Gems It's also pretty great at karaoke, probably By Tim Nudd March 11, 2015, 11:27 AM EDT Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting that might not actually be true at all. Read more »

Take a Tour of Austin's T3, With Think-Tank Client Rooms and On-Site Daycare [Video] Where there are kids at heart…and actual kids By John Tejada March 11, 2015, 11:11 AM EDT Once again, it seems as if practically everyone in the media business is gearing up for SXSW in Austin, Texas. It's where tech's elite go to chat, showcase ideas and work, and discover the next big thing. In ... Read more »