Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW

Daily Digest March 13, 2015

Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW From Squishees to dark orange bricks By Tim Nudd March 12, 2015, 3:54 PM EDT One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches deep. D'oh! Read more »

SXSW Imposes a No-Drone Policy at the 11th Hour Robot-flying marketers now have to switch gears By Christopher Heine March 12, 2015, 1:06 PM EDT

This Time Y&R Picks an Insider to Lead Business Development Alex Hughes has been at the shop since 1994 By Andrew McMains March 12, 2015, 12:41 PM EDT

BrandShare Content From Viant Solving the CMO’s Dilemma by Targeting Real People Linking online and offline By Tim Vanderhook March 11, 2015, 11:45 PM EDT

It's Funny When Celebs Read Mean Tweets. Here's What Happens When Kids Read Them Canadian spot gets an Indiegogo campaign By Tim Nudd March 12, 2015, 5:22 PM EDT "Celebrities Read Mean Tweets" is one of Jimmy Kimmel's most popular segments. It's been spoofed here and there—even by ad agencies. But now, Canadian agency John St. takes the theme in a bit ... Read more »

Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman CP+B builds embodiment of the company's robo-adviser By David Gianatasio March 12, 2015, 9:44 AM EDT Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios. Read more »

24 Hours in Advertising: Friday, March 13, 2015 Facebook expands friendship ads and marketers use clever SXSW hashtags By Katie Richards March 12, 2015, 10:35 PM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

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McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor Wooing a new generation By Carrie Cummings March 12, 2015, 7:00 AM EDT In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively to burgers and French fries, ... Read more »

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand Sneaker marketer had the same agency since 2001 By Andrew McMains March 11, 2015, 4:55 PM EDT 72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. Read more »

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers East Side King and Chilantro reveal social media strategies By Christopher Heine March 11, 2015, 3:00 PM EDT Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one of the artisanal ... Read more »