10 Must-See Digital Marketing Stats From the Past Week

News for Today's Top Marketers

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate By Christopher Heine February 16, 2015, 9:27 AM EST Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  Read more »

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST Advertisement

24 Hours in Advertising: Monday, Feb. 16, 2015 Obama's BuzzFeed video goes viral and an ad agency pranks Kanye West By Katie Richards December 31, 1969, 7:00 PM EST

Microsoft's Valentine's Advice: Break Up With Siri and Start Seeing Cortana Timely love notes from m:united By Tim Nudd February 13, 2015, 2:42 PM EST

An Ad Agency Punked Kanye West From Its Offices During Last Night's Flatiron Show Targeted out-of-home from PNYC By Tim Nudd February 13, 2015, 2:26 PM EST Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier's NYC office (at 11 East 26th St.) spelled ... Read more »

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It 'There will never be another you' [Video] By John Tejada February 13, 2015, 11:44 AM EST As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. Read more »

Interpublic's Net Income Rose 84% in 2014 Q4, full year see strong revenue growth By Kristina Monllos February 13, 2015, 11:19 AM EST Interpublic Group today reported gains for the fourth quarter and the full year, with profits growing 84 percent in 2014. Read more »

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How Apple Became China's Most Coveted Luxury Brand Lavish status symbols are giving way to the fusion of form and function By Ana Andjelic February 13, 2015, 10:34 AM EST When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, Apple was named this ... Read more »

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion By Andrew McMains February 13, 2015, 8:00 AM EST Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital ... Read more »

Brands Are in Love With the #WhatIsLoveIn4Words Game, but They Only Love Themselves This one was too easy By Tim Nudd February 12, 2015, 1:26 PM EST A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It's easy, and the answer is simple: With only a few exceptions, they love themselves first. Read more »